Newpan Ltd. - Rishon Lezion, Israel

Newfan is an Israeli electrical and electronics importer based in Rishon Lezion, which was founded in 1986 by the Gior family.

Newfan is one of the leading importers in Israel and is the exclusive representative of brands such as Kitchenaid, Toshiba, Haier, Canon, Bose, Tefal and more. In addition to its importing activity, Newfan operates three independent chains - Newfan Outlet, which sells the company's products, and Newfan Gourmet, which specializes in the world of kitchens and cooking workshops, and Bose Center, which specializes in the world of audio.
The company's products are sold in thousands of sales points, chains and private stores. According to estimates, more than 1.5 million Newfan branded products are sold each year.
In 2016, Newfan was crowned a superbrand by the  

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Superbrands organization and the CEO and founder, Tzvika Gior, was awarded the Superbrands letter for this year