FIT R&D - Tel Aviv, Israel

Fit is a user oriented, turn-key product development firm.

By using tools such as industrial design and visual design, engineering, financial strategy and many more, we create market leading products for today's global market. We see ourselves as tailors – with a broad experience, delivering innovative products on a verity of fields, we gained the ability to fit the right suite for each and every client.

Our biggest advantage, along with our core experience in design and engineering, is concentrating all the different aspects related to the product development process under one roof. Each partner is fitted with a project plan in order to address his specific needs. It could be product design, creating a graphic identity, registering a patent or building a financial plan - we take  

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care of all the aspects related to product development.
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Behind our products you will always find a strong strategy that addresses not only the market needs but also our partners needs and goals. Taking in consideration concepts such as "cost-effective" and "time-to-market", we fit the right process for each project from initial concept and all the way to production.
The user is constantly surrounded with high quality stimulations, he is intelligent and above all other things he is exposed and aware to what is going on in the world. It does not matter if it's a cellphone, a medical device or a machine - today's market is all about user experience. We believe that placing the user and his true needs at the center, creating smart and focused experiences backed with beautiful aesthetics and the highest level of engineering, can deliver market-changing products.

A common mistake is to think that good design is a beautiful object that answers the end user needs and wants. Truly good design takes in consideration the end user, the reseller display, the space inside the container as the product shipped from the factory, the worker at the assembly line, the cost of tooling and much more. A solid analyses of the product life cycle at the start and during the product development process will end up with a successful product that is right for the end user as well as for all the secondary users.