Tnuva Tel Yosef Dairy - Israel

Tnuva was established in 1926, when the moshavim and kibbutzim decided to coordinate and unify all stages of processing, producing and distributing fresh agricultural produce.

At first, Tnuva distributed only fresh milk for drinking and later on also dairy products . In the early 1930s, as it became more established, Tnuva began marketing additional fresh farm produce: eggs, poultry, vegetables and fruits.

Tnuva developed parallel to the development of the Jewish community in the country, and following the establishment of the State of Israel played an important role in the growth of Israel’s economy.

Hundreds of refrigerated trucks transporting fresh produce, bearing the Tnuva logo, made sure that every city, town and village across the country were reached every day,  

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throughout the year. Over the years, Tnuva became an inseparable part of the day-to-day life of every child, family and household in Israel. In the ’50s and ’60s the concept of “Tnuva children” became popularized as an expression symbolizing healthy children enjoying sound, natural and tasty nourishment.